survey is a typical method of research, through the creation and distribution of questionnaires, to collect the thoughts and comments of the target audience, in order to obtain information and data on a subject or problem. These are the general steps to follow:
First of all, we need to establish the research concerns and objectives of the survey, determine the target audience, sample size and sampling procedures. According to the objective of the survey and the research questions, create appropriate questionnaires, including the type of questions, the order of questions, the type of alternatives, the amount of words, to avoid ambiguity and lead respondents to answer.
When constructing a questionnaire, it is vital to forecast the replies of the respondents, such as avoiding sensitive topics, eliminating doubts, and avoiding linguistic difficulty. According to the target population and the aim of the survey, choose the suitable survey methods, such as online questionnaire, telephone survey, face-to-face interview, etc. .
In order to gather data, the intended audience is given the questionnaire. A number of things need to be confirmed, including the questionnaire’s return rate, sample randomness, data quality, etc. To get at relevant information and conclusions for addressing research topics, the gathered data are compiled and examined. Present the results of the data analysis to relevant stakeholders in the form of reports, charts, etc. to provide information and suggestions to support decision-making.
The questionnaire survey is a commonly used approach, which can efficiently acquire the comments and opinions of the target audience, but it needs to be scientific and reasonable in developing the questionnaire and data analysis to obtain believable findings.
